Free GA4 / GTM Tools and Examples

Ecommerce Demo Store

This is a demo e-commerce store that is meant to help users learn how e-commerce tracking via Google Analytics works.

  • See executed analytics code in real-time.
  • Test chrome extensions (dataslayer, GTM debug, etc)


This is a tool to convert JSON exported from GTM to a CSV (compatible with Google Sheets, Excel, Numbers, etc.)

Simply export Google Tag Manager JSON (GTM > Admin > Export container), choose fields, and click Submit.

Google Tag (gtag.js)

Tag Manager (dataLayer.push)